Compare and contrast the strategies used by Coke and Pepsi The question is written as follows: “Compare and contrast the strategies used by Coke and Pepsi. Evaluate the strategies of the respective companies using the IOE and RBE frameworks. How does each position itself in the industry environment and what capabilities does each have to … Read more
Start-up Business Plan Marketing Plan a. Market Research- Why? (1 Mark) b. Market Research- How? Primary or Secondary Data? (1 Mark) c. In your marketing plan, be as specific as possible; give statistics, numbers, and sources. The marketing plan will be the basis, later on, of the all‐important sales projection. (3 Marks) Product Customer • … Read more
Why is it important to identify all the paths that users are likely to take at a website before creating newcontent for a new website? Can you think of a website that is well planned? Should a company ever counterattack when its reputation is being challenged online? For example,should a company try to undermine the … Read more
Why is branding so crucial to an organization’s success? Brands and Brand Equity and Brand Positioning The reading on Brands and Brand Equity aims to combine theory and practice by summarizing and integrating the latest theories and models in branding research and illustrating them with examples from diverse industries, including stories of both success and failure for well-known … Read more
Analysis on a current issue facing the marketing discipline. The final signature assignment for this strategic marketing course will require research, academic writing, critical thinking, and analysis on a current issue facing the marketing discipline. Through this assignment (referred to as the “Semester Paper”), students will demonstrate their ability to conduct academic research. The final … Read more
Write an Essay on personal branding an element of marketing yourself. Personal branding is an essential element for marketing yourself and the skills that make you successful. According to Khedher (2014), “Individuals involved in personal branding develop their human capital by investing in continuous learning; enhance their social capital through visibility and notoriety and access … Read more
Explain the Purpose of Healthcare Marketing Identify a healthcare provider (urgent care facility, clinic, hospital, hospice or pharmaceutical company) that could benefit from a marketing campaign. Provide three reasons for choosing this organization and describe any image or public relation issues. Public-relation issues can include a negative public incident, poor reputation or recent fraud investigation. … Read more
How would you describe the product’s current pricing structure, and who is the target market? ASSIGNMENT OBJECTIVES Explain how to manage pricing programs Assignment Details: Pricing is a complex and often intimidating aspect of the marketing strategy. It is extremely important to price your product to sell and to make a profit. This blog details a … Read more
Discussion- Television Commercials and Risks of Online Purchases Discussion 1 Identify two television commercials designed to persuade buyers to view the products being advertised as shopping items rather than convenience items. What is similar about the strategies employed in the commercials? Do you think the commercials are successful? Discussion 2 List and explain 2 risks … Read more
Analyze cases that focus on key marketing management tasks such as marketing research, sales forecasting, product and brand management, distribution channels, pricing, and promotion and advertising strategies Use effective communication techniques Use team and problem-solving skills to collaborate on a project Assignment Details: Product refers to the good or service that a company is selling … Read more