Analyze cases that focus on key marketing management tasks
such as marketing research, sales forecasting, product and brand management, distribution channels, pricing, and promotion and advertising strategies
Use effective communication techniques
Use team and problem-solving skills to collaborate on a project
Product refers to the good or service that a company is selling usually designed to fulfill a customer’s demand. The product P is one of the four Ps of marketing described in the marketing mix. A good product has a clearly defined value proposition. The value proposition is what the product offers the customer to make them feel like they are getting more than they pay for. To create a strong value proposition, the company must understand the customer’s wants, needs, and desires. They must create features with corresponding benefits that provide a solution to the customer’s problem.
People use their cell phones daily. People feel strongly about whether they like one brand over another. People feel so passionately about brands because the product is an integral part of their lives—it needs to deliver on the brand promise constantly.
Choose a brand of phone, and respond to the following questions:
- How would you describe the phone in the product P of the marketing mix?
- What do you think the value proposition of the phone is, including the features and corresponding benefits that solve the customers’ needs?
- Why do you prefer one type of phone over another?
- What would you say to someone who prefers a different phone?
Please submit your assignment.
For assistance with your assignment, please use your text, Web resources and all course materials.
Individual Project Rubric
The Individual Project (IP) Grading Rubric is a scoring tool that represents the performance expectations for the IP. This Individual Project Grading Rubric is divided into components that provide a clear description of what should be included within each component of the IP. It’s the roadmap that can help you in the development of your IP.