Why is it important to identify all the paths that users are likely to take at a website before creating new
content for a new website? Can you think of a website that is well planned?
Should a company ever counterattack when its reputation is being challenged online? For example,
should a company try to undermine the credibility of people who are complaining about it in social
media? Why or why not? Please include examples.
You’ve been on the receiving end of advertising for most of your life; what can you apply from your
experience to the task of applying for jobs? What works, and what doesn’t work? How can someone
make it from candidate to employee? What makes the job search successful?