Explain the Purpose of Healthcare Marketing
Identify a healthcare provider (urgent care facility, clinic, hospital, hospice or pharmaceutical company) that could benefit from a marketing campaign. Provide three reasons for choosing this organization and describe any image or public relation issues. Public-relation issues can include a negative public incident, poor reputation or recent fraud investigation. Finally, explain how a marketing plan can improve the image of the organization.
Requirements: 2 pages | .doc file
There instructor has just given us some of the things that he will looking for in this assignment.
– Ideas need to be clear and supported by real world examples.
– things that are actually happening in our community or healthcare organizations that we’ve seen
– Benefits of healthcare marketing are thoroughly highlighted into full understanding of the topic.
– Brief description of the organization
– How long not has been in existence
– What is it known of