Marketing

What is the difference between penetration pricing strategy and price skimming?

What is the difference between penetration pricing strategy and price skimming? What social media elements work best for each of the 4 Es? disuccions1 Describe the processus of purchase desion of a laptop with example for each step ( you can also choose other products like Smartphone, Car…..) disuccions11 what is the difference between penetration … Read more

Discuss the Canadian market

Discuss the Canadian market 1. Product- what changes need to be made to the product to make it fit into the chosen market? 2. Pricing- what changes need to be made in the pricing strategy? Can the market support the current pricing strategy? Current pricing: a leather chair is about $2,000, a leather couch is … Read more

Start-up Business Plan

Start-up Business Plan 1. Utilize strong analytical skills and tools to formulate an effective Bootstrap Marketing Planon which a small business can build a competitive edge in the market place. (Lo 1.8).2. Deliver and communicate marketing massages in coherent and professional manner. (Lo4.4). Start-up Business Plan Imagine you started a new business as an entrepreneur … Read more

Start-up Business Plan Discussion

Start-up Business Plan Discussion Learning Outcome: 1.     Utilize strong analytical skills and tools to formulate an effective Bootstrap Marketing Plan on which a small business can build a competitive edge in the market place. (Lo 1.8). 2.     Deliver and communicate marketing massages in coherent and professional manner. (Lo 4.4). Assignment Workload: This assignment is an individual assignment. … Read more

Start-up Business Plan Discussion

Start-up Business Plan Discussion Learning Outcome: 1.     Utilize strong analytical skills and tools to formulate an effective Bootstrap Marketing Plan on which a small business can build a competitive edge in the market place. (Lo 1.8). 2.     Deliver and communicate marketing massages in coherent and professional manner. (Lo 4.4). Start-up Business Plan  Imagine you started a new … Read more

Start-up Business Plan Discussion

Start-up Business Plan Discussion Imagine you started a new business as an entrepreneur in Saudi Arabia (In Continuation to the Assignment -1). Please, think and share information on the following items: 4. Marketing Plan a. Market Research- Why? (1 Mark) b. Market Research- How? Primary or Secondary Data? (1 Mark) c. In your marketing plan, be as specific … Read more

Start-up Business Plan

Start-up Business Plan Imagine you started a new business as an entrepreneur in Saudi Arabia (In Continuation to the Assignment -1 [attached] ). Please, think and share information on the following items: 4. Marketing Plan a. Market Research- Why? (1 Mark) b. Market Research- How? Primary or Secondary Data? (1 Mark) c. In your marketing plan, … Read more

Compare and contrast the strategies used by Coke and Pepsi 

Compare and contrast the strategies used by Coke and Pepsi  The question is written as follows: “Compare and contrast the strategies used by Coke and Pepsi. Evaluate the strategies of the respective companies using the IOE and RBE frameworks. How does each position itself in the industry environment and what capabilities does each have to … Read more

Start-up Business Plan

Start-up Business Plan  Marketing Plan a. Market Research- Why? (1 Mark) b. Market Research- How? Primary or Secondary Data? (1 Mark) c. In your marketing plan, be as specific as possible; give statistics, numbers, and sources. The marketing plan will be the basis, later on, of the all‐important sales projection. (3 Marks) Product Customer • … Read more