Marketing

Why is branding so crucial to an organization’s success?

Why is branding so crucial to an organization’s success? Brands and Brand Equity and Brand Positioning The reading on Brands and Brand Equity aims to combine theory and practice by summarizing and integrating the latest theories and models in branding research and illustrating them with examples from diverse industries, including stories of both success and failure for well-known … Read more

Analysis on a current issue facing the marketing discipline.

Analysis on a current issue facing the marketing discipline. The final signature assignment for this strategic marketing course will require research, academic writing, critical thinking, and analysis on a current issue facing the marketing discipline. Through this assignment (referred to as the “Semester Paper”), students will demonstrate their ability to conduct academic research. The final … Read more

Write an Essay on personal branding an element of marketing yourself.

Write an Essay on personal branding an element of marketing yourself. Personal branding is an essential element for marketing yourself and the skills that make you successful. According to Khedher (2014), “Individuals involved in personal branding develop their human capital by investing in continuous learning; enhance their social capital through visibility and notoriety and access … Read more

Explain the Purpose of Healthcare Marketing

Explain the Purpose of Healthcare Marketing Identify a healthcare provider (urgent care facility, clinic, hospital, hospice or pharmaceutical company) that could benefit from a marketing campaign. Provide three reasons for choosing this organization and describe any image or public relation issues. Public-relation issues can include a negative public incident, poor reputation or recent fraud investigation. … Read more

Discussion- Television Commercials and Risks of Online Purchases

Discussion- Television Commercials and Risks of Online Purchases Discussion 1 Identify two television commercials designed to persuade buyers to view the products being advertised as shopping items rather than convenience items. What is similar about the strategies employed in the commercials? Do you think the commercials are successful? Discussion 2 List and explain 2 risks … Read more

Analyze cases that focus on key marketing management tasks

Analyze cases that focus on key marketing management tasks such as marketing research, sales forecasting, product and brand management, distribution channels, pricing, and promotion and advertising strategies Use effective communication techniques   Use team and problem-solving skills to collaborate on a project Assignment Details: Product refers to the good or service that a company is selling … Read more

Explain how a price change affects consumer surplus and producer surplus

Explain how a price change affects consumer surplus and producer surplus Free markets generally lead to the greatest amount of combined producer and consumer surplus. Identify a good commonly purchased at a grocery store. Explain how a price change affects consumer surplus and producer surplus. Explain what would happen to producer and consumer surplus if … Read more

Create a Short dissection from Sales Force

Create a Short dissection from Sales Force Main content 10-3gSales Force We've talked about machines (the Internet, self-service IT systems) as a channel and about frontline employees at retail shops as channel representatives, but another human element of a channel is a company's sales force. For the companies high on push, such as many B2B … Read more