What are marketing intermediaries and what are the various types? Question: What are marketing intermediaries and what are the various types? I attached my textbook pages, those pages should be the primary reference source. Please use proper APA citation. The word count should be 500 words or more. This is the textbook title: Principles of … Read more
Critical Thinking: The Nature of Change In this module, we learned that everything is in a state of constant change. This is a challenge of strategic management, as the industry environment is driven by technology, consumer needs, politics, economic conditions, and many other influences. Consider these influences as you analyze the following cases. Eastman Kodak’s … Read more
Investigate the micro-environment as part of the situation analysis for your company You work for a company as a digital marketing manager and you've been asked to prepare a comprehensive digital marketing campaign. Important note: You can choose any company to work with as long as: It is a local company. It is … Read more
Briefly describe the four P’s (product, price, place, and promotion) of the marketing campaign. Choose a social marketing campaign that is working to bring awareness regarding a health condition or problem. Examples include the TRUTH campaign, the American Heart Association Red Dress campaign, or others that present a specific audience with a specific health issue. … Read more
B2B Marketing Essay Tell us about three considerations a specific B2B company should take into account before deciding on entering into a new specific marketing channel. Support with literature and course materials. Answer preview: word limit:288
Marketing Plan Part I Part 1 OK, your turn. Conduct a web search for examples of firms that have successfully employed user generated content; there are lots of great ones to choose from. If they can do it, so can you! How would you employ user generated content to promote, brand, and sell the product … Read more
International Market Analysis Report This assignment involves preparing an assessment for your (hypothetical) company of the marketing a specified product in the designated country. Using all of the material presented in this course, the report will include a comprehensive analysis of the key factors affecting business in that country and an assessment of the probability … Read more
International Strategic Planning and Implementation Analyze factors that influence an industry’s potential for globalization. Develop an international, multinational, and global management plan. Evaluate how various legal, political, economical, ethical, and cultural systems affect business attitudes, norms, behaviors, practices, and philosophies. Evaluate various international, multinational, and global strategic plans. Explain the challenges of managing a diverse, … Read more
Case study-“From the Counterculture to the Runway: How Did Birkenstocks Become Fashionable?” Case Study Read the Chapter Case Study entitled “From the Counterculture to the Runway: How Did Birkenstocks Become Fashionable?” from Chapter- 11 “Product, Branding and Packaging decisions” Page: – 358 given in your textbook – “Marketing” (7th Edition) by Dhruv. Grewal and Michael. … Read more
Consider the product you are using for your marketing plan. How would you price it to achieve your objectives? Part 1 Why can Prada sell a handbag for $2,000 that costs the firm a little more to manufacture than the $200 bag sold at a department store? At the other end of the pricing spectrum, … Read more