Marketing

Describe the problem at IFG as succinctly as you can.

Describe the problem at IFG as succinctly as you can. Mini Case Consumerization of Technology at IFG3 “There’s good news and bad news,” Josh Novak reported to the assembled IT man- agement team at their monthly status meeting. “The good news is that our social media traffic is up 3000% in the past two years. … Read more

How does one choose a target market for their business?

How does one choose a target market for their business? Target market What types of potential customers do you intend to focus on? Which group represents your primary market? Which others are worth pursuing? Selling to “everyone” is not a good approach. Take Nike as an example. Their shoes are broadly useful, but that doesn’t … Read more

Describe concepts of business based on the questions provided

Describe concepts of business based on the questions provided Directions: Every question must have one source, at least two answers must rely on the uploaded textbook (Ferrell, O. C., Hirt, G. & Ferrell, L. (2014). Business: A Changing World. Tata McGraw-Hill Education) as a source and at least 3 other outside scholarly/academic sources to support … Read more

Critically analyze a company of your choice wishing to go global

Critically analyze a company of your choice wishing to go global From the real national market, select any company of your choice, wishing to go global. Critically analyze the chosen company based on the following questions. Questions:What variables need to beconsideredwhile developing a list of potential countries? (50-100 words) Describe the four steps a firm … Read more

Analyze the leveraging of online search technologies

Analyze the leveraging of online search technologies Identify an organization that is using at least one online search technology. You may use an organization you know from your personal experience or one that you discover while doing research. Briefly describe the organization, and then answer the following questions: Of the various types of search technologies, … Read more

Read Deceitful Spammer or Marketing Genius? and complete the given questions

Read Deceitful Spammer or Marketing Genius? and complete the given questions Read Deceitful Spammer or Marketing Genius? and complete the questions at the end of the case study. Please take care of below Do make sure that you are using recent peer-reviewed scholarly academic journal article(s) (published within the past 3 years) for your discussion forum postings, … Read more

Read “Deceitful Spammer or Marketing Genius?” and answer the given questions

Read “Deceitful Spammer or Marketing Genius?” and answer the given questions Read Deceitful Spammer or Marketing Genius? and complete the questions at the end of the case study. Link to the case study: https://www.scu.edu/ethics/focus-areas/business-ethics/resources/deceitful-spammer-or-marketing-genius/ Answer the questions in your own words. No plagiarism. No references or term papers required. Need to answer all the questions in the case … Read more

Summarize the main unethical action taken by the given big pharma companies

Summarize the main unethical action taken by the given big pharma companies Purdue, Glaxo, Merck and Pfzier are four large pharmaceutical companies. They are all under indictment for fraud. For several the fraud was to corrupt the science trials that then facilitated selling drugs that did not work as well as predicted. Your assignment is … Read more

Does Netflix Have Sufficient Competitive Strength to Fight off Aggressive Rivals?

Does Netflix Have Sufficient Competitive Strength to Fight off Aggressive Rivals? 1.How strong are the competitive forces in the rapidly evolving global market for streamed video content? Do a five-forces analysis to support your answer. 2.What forces are driving changes in this “new” global industry? Are the impacts of thedriving forces favorable or unfavorable in … Read more