Discuss Uber and Spotify strategic alliance

Discuss Uber and Spotify strategic alliance

From real national/international market, select any type of strategic alliance between two firms and answer the following questions:

  • Briefly introduce your chosen firms, partners of the strategic alliance (industry, nationality, size, market position…). (1Mark)- Max 150 words
  • What is the type of strategic alliance used by your chosen firms? Explain its different reasons. (1Mark)
  • What is the method used by the firms to manage their cultures after alliance? underline the pros and cons of this method. (1 Mark)
  • Is this strategic alliance successful? Justify. (1 Mark)
  • What recommendations can you give for the managers of these firms to improve their competitiveness? (1 mark)


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