Research on the Chinese market and find opportunities that Dunkin Donuts can exploit the market
Our project,Research on the Chinese market and find opportunities that Dunkin Donuts can exploit the market.
Make a paper for Dunkin Donuts moving to China. So what i want you to do, is research the Chinese market and Find opportunities, (and a few threats) that are related to DD moving to China. You can use examples of companies (like McDonald’s) and see what factors/aspects helped their franchising in the Chinese market.
So Arguments about China that favor Dun kin Donuts expanding to china ( i need to persuade my professor that DD need to move to china)
I DON’T NEED MUCH EXPLANATION OR ANALYSIS.
FOCUS IN FINDING MANY ARGUMENTS. (EVEN IN BULLET POINT FORMAT.
Research on the Chinese market and what is missing or what a franchising company needs to penetrate the market
Find examples of similar companies that are franchising successfully in China, and what can Dunkin Donuts learn from them