Research on the Chinese market and find opportunities that Dunkin Donuts can exploit the market
Make a paper for Dunkin Donuts moving to China. So what i want you to do, is research the Chinese market and Find opportunities, (and a few threats) that are related to DD moving to China. You can use examples of companies (like McDonald’s) and see what factors/aspects helped their franchising in the Chinese market.
So Arguments about China that favor Dun kin Donuts expanding to china ( i need to persuade my professor that DD need to move to china)
I DON’T NEED MUCH EXPLANATION OR ANALYSIS.
FOCUS IN FINDING MANY ARGUMENTS. (EVEN IN BULLET POINT FORMAT.
Research on the Chinese market and what is missing or what a franchising company needs to penetrate the market
Find examples of similar companies that are franchising successfully in China, and what can Dunkin Donuts learn from them