How Customer Satisfaction Impacts on Customer Loyalty

How Customer Satisfaction Impacts on Customer Loyalty

  • Identify the key concepts discussed in the article.
  • Clarify the principal theories underlying the research.
  • Compare Theories with hypotheses. Write the principal research hypothesis tested by the authors. Clarify its format.
  • Consider the following model:
  • Before collecting data, the authors would have obtained an informed consent from participants. Take this survey as an example and explain how you should implement informed-consent procedures
  • Identify the independent variables.
  • Specify the type of the variable “Customer loyalty.
  • Identify at least two relationships highlighted in the model.

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how customer satisfaction impacts on their loyalty

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