Identify the relation of customer satisfaction to their loyalty
Instructions:
- Assignment-2 covers Modules 5&6
- Your assignment is required to be four to five pages in length, which does not include the title page and reference pages, which are never a part of the content minimum requirements.
- Support your submission with course material concepts, principles from the textbook and at least three scholarly, peer-reviewed journal articles. Use the Saudi Digital Library to find your resources.
- Use Saudi Electronic University academic writing standards and follow APA style guidelines.
- Identify the key concepts discussed in the article. (1 Mark)
- Clarify the principal theories underlying the research. (1 Mark)
- Compare Theories with hypotheses. Write the principal research hypothesis tested by the authors. Clarify its format. (1.5)
- Consider the following model: (1.5)
- Before collecting data, the authors would have obtained an informed consent from participants. Take this survey as an example and explain how you should implement informed-consent procedures (2 Marks).
- Identify the independent variables.
- Specify the type of the variable “Customer loyalty”.
- Identify at least two relationships highlighted in the model.
Answer preview:
Word limit: 1,462