Is customer profile of Sunsilk different to the customer profiles of any of the other brands
Demographics & Segmentation
Your Marketing Director believes that the customer profile of Sunsilk is different to the customer profiles of any of the other brands. Using the data in Tables 4-6, comment on whether this is the case? Explain your answer.
What marketing strategy recommendations would you make to your marketing director as a result of your demographic and segmentation analysis in Q5.