Critically evaluate an organisation response to a controversy in the online environment
The purpose of this assignment is to provide you with the opportunity to critically evaluate an organisation response to a controversy in the online environment, in the form of negative reactions by members of the public.
Instructions for report: Although the word “report” is used in these instructions your work should conform to conventional academic essay standards .The written report analyses how one organisation or several organisations engaged in reputation and/or crisis communication in response to negative online communication. Your report should draw on your set readings and on your research and experience. In concluding your analysis of the case study/studies, you should provide your own final evaluation and justification for this evaluation. There is no ‘right’ or ‘expected’ answer for the essay.
Respond to the following questions in your essay:
1.What was the nature of the controversy or crisis?
2.Who were the individual actors, organisation, or organisations, involved in the controversy or crisis?
3.What was the economic, social and historical context of the controversy or crisis?
4.Was it necessary to shut communication down, and if so what was the ‘tipping point’?
5.Could the situation have been handled differently in any way?
6.To what extent did the organisation demonstrate appropriate knowledge of the online context (of social media customs and habits) during and after the controversy or crisis? What does this case study teach us about how organisations should deal with negative reactions online?