The impact of social media on contemporary business communication
Interpersonal and E-communications
You are required to write an essay on “The impact of social media on contemporary business communication.” How
have these changes impacted the way modern business operates today? Research, discuss and explain the
fundamental opportunities and challenges that this creates for modern businesses.
Key areas that need to be addressed in your Essay
• An understanding and explanation of how ‘business communication’ has changed over the last 20 years.
• What challenges businesses in the 21st century are facing with communication?
• Identification of a suitable business, company or organisation that can be used as a ‘case study’ for your essay.
• How changes in business communication have impacted the way that business is being done now?
• Examples of ways that this ‘case study’ business is utilising these new ways of communicating.
• Appropriate research and referencing to support your essay.