Case Study Analysis on Blue Nile Company
Case Study Analysis on Blue Nile Company.You need to analyze the case from my file and write a paper to answer 3 questions as following：
1.Using the five forces model of competition, determine the attractiveness and the intensity of rivalry in the jewelry industry.
2.Perform a SWOT analysis for Blue Nile to specify the strengths and weaknesses of Blue Nile’s resources and the opportunities and threats existing in its external environment.
3.What goals and actions do you think are most important to ensure the company’s ongoing success?
Assessment will be based on the basis of the following:
Quality and depth of answers to each question .Accuracy in describing the problems/issue.Use concepts and strategic tools to analyze the issues
Provide specific evidence to support your conclusions .Structure, style, sources of information