What are vision, mission, and goals, and why are they important to organizations?
Strategic Management(Michael Kors Corporation [NYSE: KORS])
After reading this chapter, you should be able to understand and articulate answers to the following
1. What are vision, mission, and goals, and why are they important to organizations?
2. How should executives analyze the performance of their organizations?
3. In what ways can having a celebrity CEO and a strong entrepreneurial orientation help or harm an
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