What is the type of strategic alliance used by Uber and Spotify.
From real national/international market, select any type of strategic alliance between two firms and answer the following questions:
- Briefly introduce your chosen firms, partners of the strategic alliance (industry, nationality, size, market position…) Max 150 words
- What is the type of strategic alliance used by your chosen firms? Explain its different reasons.
- What is the method used by the firms to manage their cultures after alliance? underline the pros and cons of this method.
- Is this strategic alliance successful? Justify.
- What recommendations can you give for the managers of these firms to improve their competitiveness
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