Trader Joe’s Case-value chain.

Trader Joe’s Case-value chain.

1. Read the case.

2. Develop a general value chain of the industry.

3. Discuss where Trader Joe’s adds value.

4. Does Trader Joe’s have a competitive advantage? Use the Resource Based View of the firm to explain by describing their tangible, intangible resources, as well as their capabilities.

I have included an optional PowerPoint of the value chain you can use (Q1) to create the required value chain and to cut and paste into your submission.

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