Discuss the Canadian market

Discuss the Canadian market

1. Product- what changes need to be made to the product to make it fit into the chosen market?

2. Pricing- what changes need to be made in the pricing strategy? Can the market support the current pricing strategy? Current pricing: a leather chair is about $2,000, a leather couch is $4,500, a coffee table is $1,000.

3. Promotions- are there certain types of promotions that will be better received than other? Is it legal to advertise on tv? Issues with tv or radio (does the government own the airwaves?)

4. Place- what kinds of stores are available to sell this product?


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