Oreo managers

How are third-party sources affecting Oreo’s image and consumer’s attitudes in a negative way?

Brand Assignment on Oreo Discuss the following: 1. How are third-party sources (‘earned media’) affecting Oreo’s image and consumer’s attitudes (including trust) in a negative way? 2. Discuss the importance of managing the brand’s (company’s) communication (‘owned media’ and ‘paid media’) and the communication from other sources (‘earned media’ – publicity via traditional and online … Read more