Write a case study on Coca Cola and its Happiness campaign Before starting this assignment, be sure to review all the materials presented in Week 6. Including, watching the video Coca Cola – Open Happiness, and reviewing the Happiness Campaign website and research articles about the campaign. Answer the following questions. (Important: Include references to the previous text reading Chapters … Read more
Write a case analysis on market research MARKET RESEARCH Watch VideoMalcolm Gladwell on the Pitfalls of Market Research Duration: 29:14 User: n/a – Added: 4/11/15 Watch VideoHow Coca-Cola Uses Indiegogo to Validate Market Research Duration: 2:46 User: n/a – Added: 8/14/18 Watch VideoGDCC: Market Research on a Global Scale Duration: 1:36 User: n/a – Added: 9/13/18 CASE GRADING RUBRIC Category Points Earned Description Analytical and Logical Thinking … Read more
Competitive Advertisements Case Analysis -Case Analysis: Beyoncé John Doe. Analyze the problem. This is where you identify relevant facts from the case and apply a conceptual model to diagnose the problem. Analyze the problem you identified (and not some other problem). Organize the facts into a coherent whole as if you were presenting evidence to … Read more
Brand Assignment on Oreo Discuss the following: 1. How are third-party sources (‘earned media’) affecting Oreo’s image and consumer’s attitudes (including trust) in a negative way? 2. Discuss the importance of managing the brand’s (company’s) communication (‘owned media’ and ‘paid media’) and the communication from other sources (‘earned media’ – publicity via traditional and online … Read more
How to Brand Yourself for Professional Success developing a brand helps you focus on the value you bring to employers and identifies the unique traits you bring to the workplace; delivers an authentic message to hiring managers around your career goals and depicts who you are as a professional; enables employers to see not only … Read more