Are brand extensions an important brand-growth strategy
Are brand extensions an important brand-growth strategy Are brand extensions an important brand-growth strategy or can they endanger brands? Answer preview: Words: 372
Brand Extension Research: Clorox Case Study
Brand Extension Research: Clorox Case Study Subject: Re: Brand Extension Creating a Brand Plan We provided a brand plan advocating the household sanitizer/cleaner product be introduced first. It had the broadest appeal and helped customers adjust to Clorox moving out of the laundry room. Then the other products like toilet bowl cleaner would be more … Read more
Brand Extension Research: Clorox Case Study
Brand Extension Research: Clorox Case Study Subject: Re: Brand Extension Creating a Brand Plan We provided a brand plan advocating the household sanitizer/cleaner product be introduced first. It had the broadest appeal and helped customers adjust to Clorox moving out of the laundry room. Then the other products like toilet bowl cleaner would be more … Read more