Critically review the Sustainable Competitive Strategy for Google Company
A strategic management plan addresses four different management functions: environmental scanning, strategy formulation, strategy implementation, evaluation and control. The purpose of the Week 3 individual assignment is to evaluate the internal and external environments of a company selected by the student, to analyze the competitive advantage of the selected company, to evaluate a set of suitable strategies, and to examine appropriate metrics.
This assignment provides students an opportunity to research a selected company as if they were involved in a company’s actual strategic management planning process. It allows students to see which management planning process and management plan the selected company is currently using, allowing them to measure the effectiveness of current strategies.
A Strategic Management Plan addresses four different management functions: Environmental Scanning, Strategy Formulation, Strategy Implementation, Evaluation and Control.
Write a 1,050-word report in which you select a company you are familiar with or a company where you currently work, and do the following:
- Evaluate the internal and external environments of your selected company using an environmental scan.
- Analyze the competitive advantage of your selected company.
- Evaluate the strategies your selected company uses to create value and gain competitive advantage.
- Examine the measurement guidelines your selected company uses to verify its strategic effectiveness.
- Evaluate the effectiveness of the measurement guidelines your selected company uses.
Cite 3 scholarly references, including at least one peer-reviewed reference from the University Library.
Format your paper consistent with APA guidelines.
Please pick a company and write/discuss about it in the essay.
Given the increased market competition, business organizations are pressured to device strategies for acquiring sustainable competitive advantage over their competitors as well as enjoying profitability in the long-term. Hosseini, Soltani, and Mehdizadeh (2018) argue that a company that enjoys relatively high profits than its competitors in the market does so because it has attained a competitive edge. Besides, Hosseini et al. (2018) add that a company that maintains profitability in the long-run has achieved sustainable competitive advantage.