Discuss strategic marketing communications plan

Assessment Brief:
Strategic Marketing Communications Plan
You will produce a full strategic plan for a product, service or cause which covers all the elements of the marketing communications planning and delivery process. This should be presented within a recognised marketing communications framework e.g. SOSTAC and include situation analysis, objectives, strategy, tactics, and how success will be evaluated.
The plan must contain reference to the effective use of stakeholder mapping within marketing communications. It also must contain a media plan detailing how a campaign of awareness raising might be implemented with a realistic budget attached.
Some options below have been provided for you but you can choose your own campaign if you wish but your plan must be structured appropriately. Suggestions:
1. Launch of a new energy drink, Lucozade Cola
2. Public information campaign for Dogs Trust to raise awareness of the problems of
giving dogs as Christmas presents
3. A campaign by Severn Trent Water to highlight the importance of conserving water.

Answer preview:

Words: 3,000