Start-up Business Plan

Start-up Business Plan

Marketing Plan

a. Market Research- Why? (1 Mark)

b. Market Research- How? Primary or Secondary Data? (1 Mark)

c. In your marketing plan, be as specific as possible; give statistics, numbers, and sources. The marketing plan will be the basis, later on, of the all‐important sales projection. (3 Marks)


  • Describe the most important features. What is special about it?
  • Describe the benefits. That is, what will the product do for the customer?


  • Identify your targeted customers or your ideal customer: How many of them are there? It’s important here to be specific.

• Demographics

  • Customer relationships: How do customers want to interact with the business?


  • What products and companies will compete with you?
  • How will your products or services compare with the competition? Identify the organization’s competitors and their strategies, along with ways to counter competition and gain market share.
  • How is your target market solving their problem today? Are there alternatives or substitutes in the market?
  • Investors will want to know what advantages you have over the competition and how you plan on differentiating yourself.



  • How will you promote your Product?
  • What will be your promotional budget?

Distribution Channels

  • How do you sell your products or services?
  • What are the costs associated with distribution?


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