How Spotify Shaped Its Business Model in the music Industry in Order to Achieve a Successful Digital Strategy

How Spotify Shaped Its Business Model in the music Industry in Order to Achieve a Successful Digital Strategy

Question 1

in early 2015 Spotify was valued more than $5 billion, and six years later, in 2021, 54 billion.

Discuss and analyse how Spotify shaped its business model in the music industry (digital value proposition, revenue model, advertising, marketing, competitors, etc.) in order to achieve such successful digital strategy.

Question 2

Marketing has drastically changed since the advent of digital technologies. Identify three differences between the traditional (analogue) and digital marketing, and articulate the advantages and disadvantages of each one.

Question 3

Explain in depth the two differentials of Business Model Disruption, and bring one example that illustrates the explained concepts.

APA

Answer preview:

Get instant access to the full solution from www.essaycounter.com by clicking the purchase button below.

words limit: 868 words