Procter & Gamble: Introducing Baby Lotion into the UK
Order Summary
Type of assignment:Assessment
Academic level:University Level, Bachelor’s
Referencing style:Harvard
Number of sources:5
Subject:Business
Client country:United Kingdom (UK English)
Marketing Planning
Assessment 1 brief
The Task
Make a presentation to the board of Proctor & Gamble (https://www.pg.co.uk) proposing a new product idea designed to provide an alternative income stream for the SBU of your choice by addressing a gap in the market.
New product idea: Baby Lotion
Your presentation should cover the following elements:
- Environmental scanning of the UK market where you have identified a gap.
- Current rivalries and likely competitive reactions.
- Barriers to entry.
Notes:
- Porter’s Five Forces.
- Competitors & Market Share of Baby Lotion (Pie Chart) including market leaders, market challengers, market followers and market nichers + References.
- Johnson’s Baby Lotion
- Baby Dove Rich Moisture Lotion
- Sebamed Baby Lotion
- Himalaya Herbal Baby Lotion
- Chicco Baby Moments Body Lotion
- Palmers Baby Butter Daily Lotion
Answer preview:
Word: 500