Healthcare Fraud versus Marketing Rebrand

Healthcare Fraud versus Marketing Rebrand

Choose a healthcare fraud case from https://oig.hhs.gov/fraud/enforcement/?type=crimin… and answer the following questions:

1. Provide an overview of the fraud case. Why did it resonate with you?
2. If you were the manager assigned to rebrand the company, which marketing segmentation strategy (level) would you use?
3. What would you do to ensure that the fraudulent activity would never happen again? Would you create a new policy?

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