Discuss expansion marketing research

Section One; Country Study:
Assume your company has decided to expand their US business into an international business. You have been asked by your company to research potential countries to determinewhich country they should expand their business to as their first overseas venture.Assignment Criteria:

Introduction
a. Pick a real organization to use as your template organization for this project.
The organization can be a large multinational organization, a large domestic organization, a small organization, or your current (or previous)employer. State whether your organization will be selling a product (state product type), sellinga service (state service), or set-up a manufacturing facility (state type ofmanufacturing).
b. Research and determine a country that you would recommend to your CEO forinternational expansion. State the name of the country you will be
recommending for international expansion.Perform a country study to help determine the any potential issues, costs, and thebenefits of doing business in a particular country.
By occupation
Total Exports
Exports – commodities
Exports – partners
 Total Imports
o Import – commodities
o Import – partners
 Infrastructure – physical (transportation) & informational (communication)
 Unemployment
 Industries
o Industries growth rate

Geographic:
 Natural resources
 Access to resources and raw materials

 Climate
 Land use
 Current
 Natural Hazards

Political-Legal:
 Type of government
 Political stability
 Foreign investment and approval procedures
 Regulatory requirements
 Labor and employment laws
 Governmental assistance programs for foreign businesses
 Tax laws and applicable treaties

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