What are five best practices in marketing strategy formulation that you take away from this reading?

What are five best practices in marketing strategy formulation that you take away from this reading?

This reading provides a basic framework for thinking through the key decisions in the marketing process. While every business situation is unique, you will learn best-practice approaches that can be adapted across products, organizations, and markets.

This reading can be divided into three segments:

• Marketing strategy formation (Sections 2.1 and 2.2);
• Aspiration decisions (Section 2.3); and
• Action decisions (Section 2.4).

Following your review, prepare a response to the following discussion question:

• What are five best practices in marketing strategy formulation that you take away from this reading?

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