What are five best practices in marketing strategy formulation that you take away from this reading?
This reading provides a basic framework for thinking through the key decisions in the marketing process. While every business situation is unique, you will learn best-practice approaches that can be adapted across products, organizations, and markets.
This reading can be divided into three segments:
- Marketing strategy formation (Sections 2.1 and 2.2);
- Aspiration decisions (Section 2.3); and
- Action decisions (Section 2.4).
Following your review, prepare a response to the following discussion question:
- What are five best practices in marketing strategy formulation that you take away from this reading?
Requirements: WORD FILE