Discuss the Technologies That Shape Online Shopping Behavior
Watch the brief video below.
Supermarkets are clearly objects of design that use technologies like aisles and shopping carts to guide consumer behavior. How does this work online?
Using the ideas of networks, institutions, culture, trust, and technology, try to explain the type of technologies that might shape your consumption behavior in the online world.
If you want to read more about shopping carts, see this amazing paper by Franck Cochoy, (2008). “Calculation, qualculation, calqulation: shopping cart arithmetic, equipped cognition and the clustered consumer“. Marketing Theory, 8(1), 15–44.