Discuss the implications of the societal marketing concept
Primary Response: Within the Discussion Board area, write 300–500 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.
For this Discussion Board, please complete the following:
Today’s competitive world is about understanding how a company fits into the bigger picture of environmental issues and the concerns of the public. Societal marketing is sometimes referred to as corporate social responsibility (CSR) or social marketing. It is a huge part of today’s organizational responsibilities.
Pick any major automotive brand, and look at the company’s Web site to determine whether it participates in any societal marketing activities.
Respond to the following questions:
- How does the company participate in societal marketing? What type of activities does it use?
- How do you think the social marketing platform supports the company’s overall brand image?