Develop a digital marketing case study for a company of your choice
For a company, organisation or charity of your own choosing, please develop a digital marketing case study that be suitable for a second year undergraduate management student audience.
Please use the following structure:
(1) Abstract (150 words max which is not included in the word count)
(2) Introduction (present the human protagonist and set the scene for a dilemma or key decision point which is the focus of the case)
(3) Body case content (use approximately 3-5 sub-headings)
(4) 4-5 numbered questions that can be answered from the case content
* Word count excludes all the title page, tables/graphs/diagrams, abstract, and an extensive bibliography. Please note that graphs and illustrations are not included as the TurnItIn software will not count the words in graphic file formats. Please use appendices to include only pertinent information e.g. excel data sheets, however they will not be reviewed for marking purposes. A table of contents is not required, therefore do not include one.
**Examples of Case Studies included in attachments
*** ◼Harvard Referencing Required.
◼References should be latest and not outdated. Preferably cite journal articles references from 2016 onward. Minimum references in bibliography: 15. Referencing is to be done by Harvard Referencing Style.
Answer preview :
Word limit : 2022 words