Competition in the Bottled Water Industry in 2006

Competition in the Bottled Water Industry in 2006

Written Case Assignment: Competition in the Bottled Water Industry in 2006

The written case assignment is to be prepared on an individual basis. It is expected that the content of your written case will reflect your thoughts and analysis rather than the work of others. There will be two written case assignments. All the written case assignments are in the e-textbook. Requirements and questions of the written assignments will be given in hard copies at least one class meeting before the due day, and will be posted on beachboard.

The criteria for grading written case presentations include:

  1. Correct identification of key problems/strategic issues.
  2. Use of appropriate analytical tools techniques, including the use of charts and tables where appropriate. You are expected to demonstrate that you can use the tools and techniques of strategic analysis presented in the chapters. Both breadth and depth of analysis will be evaluated.
  3. Presenting realistic, workable, well-supported recommendations for actions.
  4. Evidence of adequate preparation, pride of workmanship, and display of professional attitudes and approach.


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