Evaluate the company’s strategic competitive position by using Porter’s Five Forces model
The final individual project for this class focuses on Porter’s Five Forces being applied to one company from the included article. The company chosen must come from the article. Become familiar with the company by conducting external research on its background and competitive advantage. Your own knowledge of the business can be included as well. Next, become familiar with the included template. Save it to your desktop and fill in the necessary information as the research is found and applied. The template includes the introduction, EXTERNAL analysis using Porter’s Five Forces of the INDUSTRY, two INTERNAL core competencies, and conclusion.
You are a consultant hired by a company to evaluate its strategic competitive position in the industry. Choose a company from the following Web site:
You will evaluate the company’s strategic competitive position by using Porter’s Five Forces model. Porter’s Five Forces model is an external model used to evaluate the competition in an industry and includes the following:
- Threat of new entrants
- Bargaining power of suppliers
- Bargaining power of buyers
- Threat of substitute products or services
- Existing industry rivalry
Apply the Porter’s Five Forces model to research on the company you chose and answer the following questions:
- Which of Porter’s Five Forces should be the highest priority and why?
- Which of Porter’s Five Forces should be a lower priority and why?
- What can the company do to maintain or improve its strategic competitive position?
Individual Project Rubric
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