Business

How are third-party sources affecting Oreo’s image and consumer’s attitudes in a negative way?

Brand Assignment on Oreo Discuss the following: 1. How are third-party sources (‘earned media’) affecting Oreo’s image and consumer’s attitudes (including trust) in a negative way? 2. Discuss the importance of managing the brand’s (company’s) communication (‘owned media’ and ‘paid media’) and the communication from other sources (‘earned media’ – publicity via traditional and online … Read more

The Case for Business Ethics

The Case for Business Ethics Critically think (analyze, evaluate, synthesize) about key concepts in the chapters assigned for the week. Critical Thinking involves analysis, evaluation, and a synthesizing of facts, ideas, opinions, and theories (Jones, 2013). For your paper: Identify key concepts, models or theories from assigned chapters(select from weeks 1,2,3) AND how can you … Read more

IT Demand Management

Subject: Re: IT Demand Management After reading Chapter 18 of James D. McKeen, Heather A. Smith, IT Strategy: Issues and Practices, Third Edition. Pearson, 2015, ISBN-13 978-0-13-354424-4. (Managing IT Demand) discuss what you believe is the biggest challenge at your organization in regards to Managing your IT Demand. Consider, healthcare organization that processes/ adjudicates medical or … Read more

Brand Extension Research: Clorox Case Study

Brand Extension Research: Clorox Case Study Subject: Re: Brand Extension Creating a Brand Plan We provided a brand plan advocating the household sanitizer/cleaner product be introduced first. It had the broadest appeal and helped customers adjust to Clorox moving out of the laundry room. Then the other products like toilet bowl cleaner would be more … Read more

Business Ethics: Across North America

Business Ethics: Across North America An Unethical company of Mexico – Walmart”. Walmart is the world’s largest retail company. Walmart stores are located all over the world. Walmart Mexico is Walmart’s largest overseas branch. In September 2005, Walmart’s senior lawyer received an email stating that Walmart Mexico had carefully planned a bribe to dominate the … Read more

Discuss how the Customer’s experience has changed and why!

Discuss how the Customer’s experience has changed and why! After reading chapter 14 of James D. McKeen, Heather A. Smith, IT Strategy: Issues and Practices, Third Edition. Pearson, 2015, ISBN-13 978-0-13-354424-4. and answer the following questions: Discuss how the Customer’s experience has changed and why! Also, address how your company should deal with this issue! Answer preview: … Read more

Toyota Company

Toyota Research Paper You will research approximately five sources. (The Wall Street Journal, Business Week, 10K report, Fortune Magazine, Forbes, Google Finance, Google Scholar, Yahoo Finance, Business Source Premier, would be examples) kindly, be honest to cite the correct source for me, and add the link for website APA Format Use subheading Here is the … Read more