Business

Explain the role of creative advertising in marketing

Explain the role of creative advertising in marketing Using the CSU Online Library, locate an article that discusses an area of interest to you around the concept of advertising. This article might include current trends in advertising, advertising effectiveness, issues within marketing, and ethical implications of advertising. Note that these are simply ideas; please expand … Read more

Write a case study on the data breach at Macy’s Inc.

Write a case study on the data breach at Macy’s Inc. For this assignment, refer to the assigned Readings & Resources. Using the American Advertising Federation Principles, the IAB Native Ad Evaluation Framework and the PRSA Professional Code of Ethics provided, research a recent example of unethical brand communications as defined by the AAF, IAB or PRSA. Your example shouldbe … Read more

Research and write a case study on Macy’s data breach

Research and write a case study on Macy’s data breach For this assignment, refer to the assigned Readings & Resources. Using the American Advertising Federation Principles, the IAB Native Ad Evaluation Framework and the PRSA Professional Code of Ethics provided, research a recent example of unethical brand communications as defined by the AAF, IAB or PRSA. Your example shouldbe recent … Read more

Write a case study on Coca Cola and its Happiness campaign

Write a case study on Coca Cola and its Happiness campaign Before starting this assignment, be sure to review all the materials presented in Week 6. Including, watching the video Coca Cola – Open Happiness, and reviewing the Happiness Campaign website and research articles about the campaign. Answer the following questions. (Important: Include references to the previous text reading Chapters … Read more