Discuss the Case Study on  “Delta / United”  on “ORGANIZATIONAL CULTURE”

Discuss the Case Study on  “Delta / United”  on “ORGANIZATIONAL CULTURE”

Case: Delta / United
Please read the case “Delta / United” from Chapter 16 “ORGANIZATIONAL CULTURE”
Page: – 533 given in your textbook – Organizational behaviour: Improving performance and
commitment in the workplace (6th ed). by Colquitt, J. A., LePine, J. A., & Wesson, M. J. (2019) and
Answer the following Questions:

Assignment Question(s):

1. Why is an organizations culture perhaps the most evident during crisis situations? (1.25 Marks )
(Min words 150-200)
2. What causes companies like Delta and United to become so different in regard to organizational
culture? (1.25 Marks ) (Min words 150-200)
3. What will it take for United to overcome its culture that has been built up over such a long period
of time? (1.25 Marks ) (Min words 200)


Discussion questions: – Please read Chapter 16 “ORGANIZATIONAL CULTURE” Carefully
and then give your answers based on your understanding.

4. Have you or a family member worked for an organization that you would consider to have a
strong culture? If so, what made the culture strong? Did you or they enjoy working there? What do
you think led to that conclusion? (1.25 Marks ) (Min words 200-300)
Important Note: – Support your submission with course material concepts, principles, and theories
from the textbook and at least two scholarly, peer-reviewed journal articles.


Answer preview:

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