Case Study Analysis: Able Planet
Students are supposed to read the attached Case 2- Able Planet. Based on your understanding of the
case and basic concepts of Entrepreneurship.
Answer the following question:
1. Experts say that entrepreneurs who need between $100,000 and $3 million often face the greatest
obstacles when raising capital for their businesses. Why? (200 to 500 range of word)
2. How should Kevin Semcken raise the $1.5 million in capital that Able Planet needs? Be sure to
consider sources of both debt and equity financing. (200 to 500 range of word)
3. Write a short memo to Kevin Semcken explaining what he should do before he approaches
potential lenders and investors to maximize his chances of getting the capital that Able Planet needs.
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