Answer the following questions on Holographic Organization
Search for the journal article entitled as ‘Implementing a Holographic Organization
Design: The Case of GABO:mi’ by Jacobi, E. (2015) in South Asian Journal of Business
and Management Cases. 4 (1), 2– 13
Read the research article thoroughly alongside Chapter 12 in your textbook and answer the
questions for the assignment.
Besides this research paper use other relevant material to support your answers.
Q.1 What is a holographic organization? Describe its characteristics. (1 Mark) (Words 150-
Q.2 How important is the ‘collective organizational learning’ in the development of a new
organization design (i.e. the holographic design)? (1 Mark) (Words 150-200)
Q.3 Compare a holographic design to a matrix-based structure. What similar advantages
could you identify for organizations implementing these structures? (1.5 Marks) (Words
Q.4 Please refer to table 12.5 in Chapter 12 of your textbook. Then, provide an example of
an organization that uses a customer-centric structure. Please justify your answer. (1.5
Marks) (Words 200-300)