American Airline Analysis.

Question 1: Read the articles (Links to an external site.)
https://www.millerjw.com/dom/gsb622online/week6/GSB622W6CombinedPDF.pdf
about American Airlines. American Airlines treats some customers differently than
others when they call or visit the web site. How do they get the knowledge required to
do this?
Question 2: Name one other example of how an airline could treat customers differently
based on knowledge they have about the customer.

Answer preview:

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